Page 3 - DGHR PR REPORT - MAY 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
May 2024
4 Press Release were issued for DGHR
1 Interview was conducted for DGHR
4 Content Development were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 2,620,400
*Arabic Total Value of Spend 1:4 AED 10,481,600
English Total AED 1,164,600
*English Total Value of Spend 1:4 AED 4,658,400
TOTAL AED 15,140,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
