Page 149 - AJMAN TOURISM PR REPORT - October 2024

10/3/24, 11:44 AM Ajman Tourism Development Department commences a promotional tour in Czech Republic, Poland and Germany aiming to stren…
It includes visits to renowned cities such as Prague, Warsaw, Cologne, Frankfurt, and Munich. The key
objective of the tour is to strengthen collaborative opportunities with professionals from the tourism sector of

these countries. Furthermore, the tour will witness signing of agreements and MoUs to reinforce partnerships
in the tourism sector. During the tour, latest tourism destinations and initiative in Ajam will be showcased,
along with emphasising the aim of positioning Ajman as a global tourist destination.

H.E. Mahmood Khaleel Alhashmi highlighted Ajman Tourism Development Department’s commitment to

organising promotional tours aimed at enhancing Ajman’s position as a leading tourist destination, both
regionally and globally. This

effort is in line with the department’s strategy to strengthen the emirate’s tourism sector and support its long-

term objectives and future agenda.

H.E. Alhashmi said: “The key goal of this tour is to strengthen our strategic partnerships with major players

in the tourism sector within these countries, while exploring new avenues for collaboration and knowledge
exchange. By expanding the potential for sustainable economic and tourism growth, Ajman aims to further
enhance its position as a top global destination. Furthermore, we seek to raise awareness on Ajman’s rich

cultural and tourism offerings, positioning it as a unique destination in the UAE. This initiative is aimed at
attracting numerous visitors, highlighting the emirate’s exceptional facilities and integrated tourism services
that meet the highest international standards.”

Ajman has been witnessing a substantial increase in tourists from European countries, with an increase of
5.7% in visitor arrivals in the second quarter of 2024 compared to the same period in 2023. The emirate also

witnessed a 10.6% rise in night stays, 19.9% increase in hotel occupancy rates and 7.9% growth in room
revenues during this period. Germany remains a key market for Ajman, followed closely by Poland and the

Czech Republic, all of which have experienced significant growth recently.

The Ajman Tourism Development Department has envisioned several strategic objectives for this tour. These

include enhancing global recognition of Ajman as a leading tourist destination, showcasing its unique tourism
offerings to the international market, and strengthening partnerships with key global tourism stakeholders.
This has been aimed at unlocking new opportunities for collaboration and knowledge exchange, expanding

Ajman’s reach into diverse tourism markets, increasing tourist arrivals and revenue, and boosting the local
economy by driving hotel revenues and creating new employment opportunities.

Last Updated on 21 hours by News Desk 1

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