Page 26 - AJMAN TOURISM PR REPORT - October 2024

effort is in line with the department’s strategy to strengthen the emirate’s tourism sector
and support its long-term objectives and future agenda.

H.E. Alhashmi said: “The key goal of this tour is to strengthen our strategic
partnerships with major players in the tourism sector within these countries, while

exploring new avenues for collaboration and knowledge exchange. By expanding the
potential for sustainable economic and tourism growth, Ajman aims to further enhance
its position as a top global destination. Furthermore, we seek to raise awareness on

Ajman’s rich cultural and tourism offerings, positioning it as a unique destination in the
UAE. This initiative is aimed at attracting numerous visitors, highlighting the emirate’s
exceptional facilities and integrated tourism services that meet the highest international

standards.”

Ajman has been witnessing a substantial increase in tourists from European countries,

with an increase of 5.7% in visitor arrivals in the second quarter of 2024 compared to
the same period in 2023. The emirate also witnessed a 10.6% rise in night stays,

19.9% increase in hotel occupancy rates and 7.9% growth in room revenues during
this period. Germany remains a key market for Ajman, followed closely by Poland and
the Czech Republic, all of which have experienced significant growth recently.

The Ajman Tourism Development Department has envisioned several strategic
objectives for this tour. These include enhancing global recognition of Ajman as a

leading tourist destination, showcasing its unique tourism offerings to the international
market, and strengthening partnerships with key global tourism stakeholders. This has
been aimed at unlocking new opportunities for collaboration and knowledge exchange,

expanding Ajman’s reach into diverse tourism markets, increasing tourist arrivals and
revenue, and boosting the local economy by driving hotel revenues and creating new

employment opportunities.

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