Page 93 - MBRF PR REPORT - October 2024

10/23/24, 2:32 PM Latest News
Chinese publishing houses.
Meanwhile, H.E. bin Huwaireb, along with the MBRF’s delegation, visited the Egyptian General Book

Authority’s stand and met with Dr. Ahmed Bahi El-Din, Chairman of the Authority. The delegation also
interacted with Ali Al Hammadi, Vice President of the Youth Council; Aisha Al Marashdeh, an author; and

Maitha Al Suwaidi, a content creator.
H.E. bin Huwaireb highlighted the pivotal role of international book fairs in offering a global platform for

intellectuals and fostering knowledge dialogues that open new avenues for generating and disseminating
knowledge. In addition, he highlighted the role of such events in creating new opportunities to explore

prominent intellectual and literary products globally.
H.E. bin Huwaireb said: "At MBRF, we have always looked forward to actively participating in the Frankfurt
Book Fair in line with our belief that spreading knowledge across the Arab region and globally will raise the

level of knowledge in societies and provide future generations with sustainable and advanced knowledge
tools. The event offers a platform for global experts in science and literature to engage in interactive

dialogues and exchange ideas and experiences. It also hosts exhibitions that further pave the path towards
more insightful and advanced discussions.”
In line with its participation, MBRF hosted several discussions and panel sessions within the ‘Knowledge

Dialogues’ series through its pavilion. The sessions highlighted the experiences of speakers and participants
along with various challenges, ideas, and future trends in the knowledge field. During a virtual discussion

titled ‘My Story with the Novel’, Dr. Shahla Ujili shared her experiences. Furthermore, Jaskaran Singh, a
digital transformation expert, assessed the digital paths for comprehensive development.

During another session titled ‘Future Programming – in Arabic’, Waleed Al Baz, a programmer and translator,
gave a virtual presentation on the Arabic programming language. Furthermore, Joelle Alsahyoni, Director of

the Internal Sales Team at Bob Basb at Max ESP, highlighted key features of future industrial sales in a
session titled ‘Industrial Sales Ready for the Future.’
Additionally, a session titled ‘Research for Impact’ hosted Karim Al Mahayni, an Oxford-Sheikh Mohammed

bin Rashid Al Maktoum Graduate Scholar and researcher at the Max Planck Institute for Light Science, and
Mohamed Salhi, an industry expert, focused on the transition of communication in the age of mass media.

During the session, Mariane Chrayche highlighted the interaction between humans and design.
In addition, a session titled ‘Experience in Translation: Personal Testimony’ was held, during which translator

Kholoud Al Khatib shared her experiences in her field of expertise. Another session titled “Principles of
Drawing for Children’s Stories” explored the most prominent elements of drawing children’s stories with the

help of trainer Fatima Al Ameri. Furthermore, Al Dhabi Al Muhairi, the youngest Emirati publisher, highlighted
her experiences in the field of publishing and entrepreneurship over the years.

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