Page 83 - BRIDGESTONE PR REPORT - January 2024
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General Coverage
TOTAL VALUE – ARABIC MEDIA COVERAGE IN UAE AED.
Arabic Total AED 571,200
*Arabic Total Value of Spend 1:4 AED 2,284,800
TOTAL AED 2,284,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
