Page 46 - AJMAN TOURISM PR REPORT - October 2024

10/21/24, 4:24 PM Ajman Tourism Development Department explores prospects for tourism cooperation in China
Commenting on this, H.E. Mahmood Khaleel Alhashmi emphasised the Department’s commitment to
fostering cooperation and opening new communication channels globally and regionally. H.E.
emphasised that through these efforts, the Department aims to strengthen Ajman’s position as a leading
tourist destination, driven by the Emirate’s growing entertainment sector. This aligns with the

Department’s comprehensive strategy to support all tourism components and achieve Ajman
government’s future agenda.

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H.E. said: “Our promotional tour to China aims to strengthen strategic partnerships with key players in

China’s tourism sector. By exploring new avenues for collaboration and exchanging expertise, we seek
to facilitate sustainable and economic tourism development. Furthermore, this will help showcase the
Emirate’s unique cultural and tourist attractions and projects, all of which offer visitors a distinctive

cultural and touristic experience.”

In 2024 until September, Ajman saw an upsurge in Chinese tourists, with international visitors totalling
72 per cent and resident tourists accounting for 28 per cent, a significant increase in visitors production
compared to 2023. Additionally, in this same year, the Chinese market positioned itself as one of the top
10 source markets for Ajman.

Ajman Tourism Development Department’s promotional tour to China aims to achieve a set of strategic

goals, including raise global awareness of Ajman as a unique tourist destination, provide its unique
experiences to the Chinese market, and foster partnerships with global stakeholders in the sector. By
tapping into new markets and attracting more visitors, the Department aims to boost the national

economy through increased hotel revenues, employment creation and investment in the tourism sector.

For further information, please contact:
Orient Planet Group (OPG)

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