Page 3 - ECI PR REPORT - JULY 2025
P. 3
PR REPORT
Etihad Credit Insurance
July 2025
3 Articles were published for Etihad Credit Insurance
2 Interviews were conducted for Etihad Credit Insurance
3 Content Developments were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 535,600
*Arabic Total Value of Spend 1:4 AED 2,142,400
English Total AED 355,900
*English Total Value of Spend 1:4 AED 1,423,600
TOTAL AED 3,566,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
