Page 3 - AAE PR REPORT - January 2024
P. 3
PR REPORT
Al Ansari Exchange
January 2024
1 Statement was issued for Al Ansari Exchange
1 Interview was conducted for Al Ansari Exchange
9 Content Developments were made for Al Ansari Exchange
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,245,700
*Arabic Total Value of Spend 1:4 AED 8,982,800
English Total AED 556,200
*English Total Value of Spend 1:4 AED 2,224,800
TOTAL AED 11,207,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
