Page 67 - AAE PR REPORT - January 2024

1/15/24, 9:18 AM UAE's biggest banks turn apps into stock trade platforms - is this next big battle in financial services? | Banking – Gulf News
* Emirates NBD recently rolled out its 'enhanced' app, the ENBD X. New customers

have the option to open a digital account with the bank in 'less than 3 minutes'. And

now, it's been enabled to allow users access more than 232 mutual funds, managed by
the likes of Emirates NBD Asset Management, BlackRock, Fidelity and Pimco. "The

addition of mutual funds is another significant step in our journey to create an

exceptional, global mobile app, where customers can complete everyday banking

needs," said Marwan Hadi, Group Head, Retail Banking and Wealth Management at
Emirates NBD.

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