Page 3 - INVESTOPIA ENGLISH PR REPORT FEBRUARY - MARCH 2024
P. 3
PR REPORT
Investopia
February – March 2024
11 Press Releases were issued for Ministry of Economy
1 Media Invite was made for Ministry of Economy
5 Speeches were prepared for Ministry of Economy
30 Investopia Media Coverages were conducted for Ministry of Economy
31 Interviews were conducted for Ministry of Economy
4 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 6,220,700
*Arabic Total Value of Spend 1:4 AED 24,882,800
English Total AED 47,331,200
*English Total Value of Spend 1:4 AED 189,324,800
TOTAL AED 214,207,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
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