Page 3 - ALEF EDUCATION PR REPORT - AUGUST 2024
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PR REPORT



                                             Alef Education


                                                   August 2024



                    1 Statement was issued for Alef Education

                    7 Content Developments were made for Alef Education

                    The Statement was sent to all local, Pan Arab English and Arabic publications.


                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                            4,702,200

                     *Arabic Total Value of Spend 1:4                     AED                        18,808,800

                    E  n  g  l  i  s  h     T  o  t  a  l                    A  E  D                               877,500

                     *English Total Value of Spend 1:4                    AED                          3,510,000

                     TOTAL                                                AED                        22,318,800


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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