Page 3 - FUGRO PR REPORT APRIL 2024
P. 3
PR REPORT
FUGRO
April 2024
2 Content Developments were made for Fugro
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 579,900
*Arabic Total Value of Spend 1:4 AED 2,319,600
E n g l i s h T o t a l A E D 719,300
*English Total Value of Spend 1:4 AED 2,877,200
TOTAL AED 5,196,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
