Page 3 - MOS PR REPORT - OCT 2025
P. 3
PR REPORT
Ministry of Sports
September 2025
5 Press Releases were issued for the Ministry of Sports
2 Press Releases were drafted for the Ministry of Sports
3 Statements were issued for the Ministry of Sports
7 Speech was made for the Ministry of Sports
9 Event Evaluations were made for the Ministry of Sports
22 Content Developments were made for the Ministry of Sports
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,633,300
*Arabic Total Value of Spend 1:6 AED 15,799,800
English Total AED 1,482,700
*English Total Value of Spend 1:6 AED 8,896,200
TOTAL AED 24,696,000
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
