Page 3 - MOET ARABIC PR REPORT - FEBRUARY 2026 (Part 3)

PR REPORT

Ministry of Economy & Tourism

February 2026

17 Press Releases were issued for Ministry of Economy & Tourism

2 Media Invites were made for Ministry of Economy

4 Statements were prepared for Ministry of Economy & Tourism
10 Speeches were prepared for Ministry of Economy & Tourism

7 Interviews & Articles were conducted for Ministry of Economy
27 Event Media Coverages were conducted for Ministry of Economy

19 Content Development were made for Ministry of Economy & Tourism

The Press Releases were sent to all local, Pan Arab English and Arabic publications.

TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

A r a b i c T o t a l A E D 24,286,600

*Arabic Total Value of Spend 1:4 AED 97,146,400

English Total AED 7,728,300

*English Total Value of Spend 1:4 AED 30,913,200

TOTAL AED 128,059,600

*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.