Page 3 - CABSAT ARABIC PR REPORT - FEBRUARY to MAY 2023
P. 3
PR REPORT
CABSAT
February - May 2023
10 Press Releases were issued for CABSAT
1 News Brief was issued for CABSAT
1 Media Invitation was made for CABSAT
30 Interviews were conducted for CABSAT
1 Opinion Piece was made for CABSAT
22 Content Developments were made for CABSAT
19 Speakers’ and exhibitors' quotes were drafted and used in the PRLs for CABSAT
15 exhibitors’ testimonials were taken for the PSR for CABSAT
43 visitors’ testimonials were taken for the PSR for CABSAT
The Press Releases were sent to all local, Pan Arab English and Arabic publications along with
International ones.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 5,694,200
*Arabic Total Value of Spend 1:4 AED 22,776,800
English Total AED 4,431,900
*English Total Value of Spend 1:4 AED 17,727,600
TOTAL AED 40,504,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
