Page 3 - MOS PR REPORT - JULY 2025
P. 3
PR REPORT
Ministry of Sports
July 2025
6 Press Releases were issued for the Ministry of Sports
2 Statements were issued for the Ministry of Sports
2 Speeches were made for the Ministry of Sports
13 Event Evaluations were made for the Ministry of Sports
27 Content Developments were made for the Ministry of Sports
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,283,900
*Arabic Total Value of Spend 1:4 AED 9,135,600
E n g l i s h T o t a l A E D 1,048,500
*English Total Value of Spend 1:4 AED 4,194,000
TOTAL AED 13,329,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
