Page 45 - MOS PR REPORT - JULY 2025

8/1/25, 9:59 AM Ministry of Sports organises second ‘Customer Councils' session of 2025 to strengthen operational efficiency within private sector sp…

Ministry of Sports organises second ‘Customer Councils' session of
2025 to strengthen operational efficiency within private sector

sports institutions

UAE, Thursday, July 31, 2025- The Ministry of Sports convened the second ‘Customer Councils' session of 2025,
as part of its commitment to strengthening partnerships with private sector sports organisations and national
federations. In line with the ‘We the UAE 2031' vision under the ‘Forward Ecosystem' pillar, the session sought to
advance the goals of the Zero Bureaucracy programme by improving the quality of sports services provided to
customers, as well as streamlining sports licensing services.

Held at the Oxygen Gym in Dubai, the second edition of the council was attended by specialised teams from the
Ministry of Sports and over 30 representatives from the National Paralympic Committee, Dubai Sports Council,
Sharjah Sports Council, and Fujairah Municipality, and various sports clubs, private sports centres and sports
federations.

The Ministry of Sports emphasized that the second Customer Councils of 2025 reflected the Ministry's aim to
promote a customer-driven approach in service design. As a vital part of the long-term growth and development of
the sporting ecosystem, we highly prioritise enhancing the private sector's contributions to the advancement of
sporting activities. We believe that customers are best equipped to identify challenges and present ideas that elevate

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