Page 3 - ANDALUSIA PR REPORT - JANUARY 2024
P. 3
PR REPORT
‘Andalusia: History and Civilization’ Initiative
January 2024
2 Press Releases were issued for ‘Andalusia: History and Civilization’ Initiative
1 Media Invite was circulated for ‘Andalusia: History and Civilization’ Initiative
4 Interviews were secured for ‘Andalusia: History and Civilization’ Initiative
6 Content Development were made for ‘Andalusia: History and Civilization’ Initiative
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC MEDIA COVERAGE IN AED.
Arabic Total AED 726,600
*Arabic Total Value of Spend 1:4 AED 2,906,400
English Total AED 316,900
*English Total Value of Spend 1:4 AED 1,267,600
TOTAL AED 4,174,000
Arabic Clippings 65
English Clippings 21
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
