Page 17 - Ontegra PR REPORT - March 2024

Deyaar’s FM unit announces new brand identity ‘Ontegra’ - GulfToday

The term ‘Ontegra,’ which is a combina on of the words ‘Onward’ and ‘Integra on,’ denotes the
fusion of cu ng-edge technology with a commitment to opera onal excellence. This aligns with
the company’s commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-
driven) principles and goals of u lising AI and technology to improve customer experiences, and
guarantee sustainable asset and building management. Along with the new brand iden ty, the
company also revealed its plans to introduce two new voice-based AI-powered assistants ‘Techi’
and ‘Alegra’ built on OpenAI’s ChatGPT in the coming months.

Techi is an in-house, mul lingual opera ons assistant that can mimic human conversa ons and
perform a variety of tasks like scheduling appointments, preparing quotes, genera ng invoices, and
more. Similarly, Alegra, offers AI-powered customer support, seamlessly subs tu ng for a
conven onal help desk representa ve to provide prompt and effec ve customer service. With
revolu onary products designed to set new standards in the Facili es Management space, Ontegra
reiterates its commitment to fully digi sing internal and help desk opera ons, and leading the
industry in digital transforma on.

Saeed Mohammed Al Qatami, Chief Execu ve Officer of Deyaar Development, said: “The
rebranding of our facili es management arm to Ontegra marks a pivotal transi on for Deyaar. We
are heading into a new era and are firmly focused on harnessing the power of AI and cu ng-edge
technologies to help us transform our opera onal efficiency and service delivery. Today, embracing
https://gulftoday.ae/business/2024/03/23/deyaars-fm-unit-announces--new-brand-identity-ontegra 2/3