Page 3 - UNION PROPERTIES GENERAL REPORT - November 2024_Neat
P. 3
PR REPORT
Union Properties
November 2024
1 Statement was issued for Union Properties
5 Content Development were made for Union Properties
1 Additional work was made for Union Properties
1 Opportunity was missed for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,028,600
*Arabic Total Value of Spend 1:4 AED 12,114,400
English Total AED 26,000
*English Total Value of Spend 1:4 AED 104,000
TOTAL AED 12,218,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
