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7/15/24, 3:24 PM UAE Announces New Competition Law Prohibiting Firms From Offering ‘Very Low’ Prices

UAE Announces New Competition

Law Prohibiting Firms From

Offering ‘Very Low’ Prices

4 days ago 2 minutes read

The UAE is prohibiting companies from offering or applying very low prices for production, transfer
and marketing with a monopolistic approach to drive other companies out of competition.

The new law defines competition as the act of conducting economic activities based on market
mechanisms, but not such mechanisms that harm trade, development and consumer interests. This

was aimed at ensuring fair competition and prohibition of monopolistic approaches for all
companies and also protecting consumers’ rights in the country. The law will also regulate mergers

and acquisitions (M&As) in the local market.

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