Page 81 - AAE PR REPORT - January 2025

easier, and more affordable money transfers. It also highlights how digital
solutions improve efficiency and set new standards within the industry.”

Malaz Mubaid, COO and Acting CEO, Wall Street Exchange

With faster transfers thanks to digital transformations, many exchange houses are
going the extra mile by enticing customers with promotions and unique offers, which
has created an added driving force within the industry.

Mubaid says, “At Wall Street Exchange, we have implemented a range of promotions,
including reduced transfer fees, cashback rewards and exclusive gifts, to attract and
retain customers. These initiatives build trust and encourage repeat transactions.”

As exchange houses compete through benefits of competitive fees, loyalty
programmes and easier transfers, ultimately, it all adds up to good news for
customers.

“The competitive landscape within the remittance industry drives innovation and
better pricing for customers. Companies like Al Ansari Exchange are constantly
offering tailored services and competitive rates, benefiting Indian expatriates,” Al
Najjar points out, adding, “Cultural ties between the two countries further contribute
to higher remittance flows, particularly during festivals or family events. All of these
factors together create a dynamic and growing remittance market.”

https://www.msn.com/en-gb/money/other/tech-promotions-fuel-surge-in-uae-india-
remittances/ar-
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