Page 96 - AAE PR REPORT - January 2025

Mubaid from Wall Street Exchange Centre, says, “The integration of India’s UPI with the UAE has
enhanced the remittance experience by enabling faster, easier, and more affordable money
transfers. It also highlights how digital solutions improve efficiency and set new standards within
the industry.”

Malaz Mubaid, COO and Acting CEO, Wall Street Exchange
With faster transfers thanks to digital transformations, many exchange houses are going the extra
mile by enticing customers with promotions and unique offers, which has created an added driving
force within the industry.
Mubaid says, “At Wall Street Exchange, we have implemented a range of promotions, including
reduced transfer fees, cashback rewards and exclusive gifts, to attract and retain customers. These
initiatives build trust and encourage repeat transactions.”
As exchange houses compete through benefits of competitive fees, loyalty programmes and easier
transfers, ultimately, it all adds up to good news for customers.
“The competitive landscape within the remittance industry drives innovation and better pricing for
customers. Companies like Al Ansari Exchange are constantly offering tailored services and
competitive rates, benefiting Indian expatriates,” Al Najjar points out, adding, “Cultural ties between
the two countries further contribute to higher remittance flows, particularly during festivals or
family events. All these factors together create a dynamic and growing remittance market.”

https://www.msn.com/en-gb/money/other/tech-promotions-fuel-surge-in-uae-india-
remittances/ar-
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