Page 9 - Red Hat PR REPORT - JUNE 2024

ARTICLE

Navigating Digital Transformation and AI in Emerging Markets

By: Martin lentle, Vice President, NEMEA, Red Hat

In the fast-paced technological landscape, understanding the differences between "digital
transformation" and "artificial intelligence" (AI) is essential, particularly for businesses in
emerging markets. These concepts, while interconnected, play distinct roles in driving
innovation and competitiveness. From Red Hat's perspective, mastering both can propel
businesses to new heights, especially in regions where digital infrastructure is still
evolving.

Digital Transformation: A Strategic Imperative for Emerging Markets

Digital transformation involves the comprehensive integration of digital technologies into
all aspects of an organisation, fundamentally changing how businesses operate and deliver
value. This transformation is not merely about adopting new technologies but fostering a
culture that embraces agility, experimentation, and continuous improvement.

Core Components of Digital Transformation:

● Process Optimisation: Enhancing operational efficiency and reducing costs.
● Customer Experience: Leveraging digital channels to improve customer
interactions.
● Business Model Innovation: Creating new revenue streams or transforming existing
models.
● Cultural Shift: Encouraging innovation and digital adoption across the organisation.

In emerging markets, digital transformation is crucial for bridging the gap between
traditional business practices and modern technological advancements. Red Hat’s
enterprise open-source solutions, such as Red Hat OpenShift and Red Hat Ansible
Automation Platform, offer a robust and flexible foundation for businesses to embark on

their digital transformation journey, ensuring they can scale and adapt as needed.

Artificial Intelligence: The Accelerator of Digital Transformation

AI focuses on developing systems capable of performing tasks that typically require human
intelligence, such as learning, reasoning, and problem-solving. As an accelerator within