Page 52 - Red Hat PR REPORT - JULY 2024

Red Hat highlights evolution of AI in Middle East at

Red Hat’s EMEA AI Open Talks

July 29, 2024

The Middle East is quickly establishing itself as a global leader in artificial intelligence (AI)
innovation, thanks to large investments made to improve productivity, safety, and reliability of the
AI-powered tools. Several industry leaders are driving this shift to improve business outcomes by
improving technology and broadening its applications across key sectors. At the forefront of this
change is Red Hat, a leader in open-source solutions, leveraging AI to drive business efficiency and
support regional sustainability goals.

The Hype Cycle

At the recent Red Hat’s EMEA AI Open Talks, Red Hat shed light on several key advancements in
artificial intelligence (AI) and the company’s perspective on them. The discussion addressed the
tremendous expansion and excitement that the AI industry has experienced, leading some to
speculate that the hype cycle around AI is nearing its end. However, in the Middle East, AI’s
enormous potential continues to spark significant investments, driving innovation and economic
growth.

Red Hat emphasized the importance of practical AI applications, ensuring that the technology
remains influential and productive. While hype surrounding generative artificial intelligence (GenAI)
persists, it has transcended the peak of inflated expectations. In 2024, projects utilising other AI

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