Page 3 - H&H PR REPORT - SEPTEMBER 2024
P. 3
PR REPORT
H & H
September 2024
1 Press Release was issued for H & H
The Press release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 253,000
*Arabic Total Value of Spend 1:4 AED 1,012,000
English Total AED 415,500
*English Total Value of Spend 1:4 AED 1,662,000
TOTAL AED 2,674,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
