Page 3 - HBMSU PR REPORT - JUNE 2025
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
June 2025
6 Press Releases were published for HBMSU
5 Press Releases were made for HBMSU
1 Photo Caption was made for HBMSU
4 Interviews were secured for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,254,600
*Arabic Total Value of Spend 1:4 AED 5,018,400
E n g l i s h T o t a l A E D 552,100
*English Total Value of Spend 1:4 AED 2,208,400
TOTAL AED 7,226,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
