Page 3 - IEREI PR Report - November 2023
P. 3
MEDIA MONITORING REPORT
(November 2023)
IEREI
1 Press Release was issued for IEREI.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 90,500
*Arabic Total Value of Spend 1:4 AED 362,000
English Total AED 191,900
*English Total Value of Spend 1:4 AED 767,600
TOTAL AED 1,129,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
