Page 3 - ECI PR REPORT - MAY 2025
P. 3
PR REPORT
Etihad Credit Insurance
May 2025
1 Press Release was issued for Etihad Credit Insurance
1 Media Invite was issued for Etihad Credit Insurance
6 Interviews were conducted for Etihad Credit Insurance
1 Interview was secured for Etihad Credit Insurance
17 Content Developments were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 739,500
*Arabic Total Value of Spend 1:4 AED 2,958,000
English Total AED 367,800
*English Total Value of Spend 1:4 AED 1,471,200
TOTAL AED 4,429,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
