Page 72 - ECI PR REPORT - MAY 2025

"Make it in the Emirates" kicks off with notable momentum

May 19, 2025 / 8:28 PM

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Sharjah24: Her Excellency Dr Farah Al Zarouni, Assistant Undersecretary for Standardisation Affairs
at the Ministry of Industry and Advanced Technology, announced that the first day of the fourth
edition of the "Make it in the Emirates" forum was launched on Monday at the Abu Dhabi National
Exhibition Centre (ADNEC) and will run until May 22. The event saw a significant turnout from
companies, investors, and stakeholders interested in advanced industries, highlighting the
ministry's strategy to empower national industry and enhance a knowledge-based economy.

Dr Al Zarouni stated that the "Make it in the Emirates" label currently adorns over 4,500 national
products, reflecting the rapid improvement in the quality and competitiveness of UAE industries.
She emphasised that the ministry has established a comprehensive strategy to support the
national economy through various programmes targeting all aspects of the industrial value chain.

National content Programme
She confirmed that the "National Content Programme," one of the ministry's key initiatives, has
successfully directed around AED 110 billion to the local economy by stimulating government and
private spending on Emirati products and services. The forum showcases the success stories of
this programme to investors and entrepreneurs.

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