Page 11 - LAMBORGHINI PR REPORT MAY 2024

Italian supercar manufacturer, Automobili Lamborghini has introduced the Lamborghini
Urus SE – the brand’s first plug-in hybrid super SUV – in the Middle East. The all-new
variant was unveiled to customers and media members during an invite-only event held
at the One&Only One Za'abeel in Dubai.

Based on the highly sought-after Urus SUV, the SE features a tweaked exterior design

with optimised aerodynamics, which includes a new floating bonnet, new headlight
clusters featuring matrix LED technology, a reviewed bumper and front grille, a new rear
diffuser, and a completely redesigned taillamp grille inspired by supercars like the
Gallardo. The follow-on model to the Urus S features a revised cockpit draped in

alcantara, anodised aluminium trims and new panel and dashboard coverings. It also
features a new version of the Human Machine Interface (HMI) and a dedicated
telemetry system included in the Lamborghini Infotainment System (LIS).

The highlight, however, of the Urus SE is the new hybrid powertrain. Thanks to its “two
hearts”, thermal and electric, the torque and power numbers achieved are the highest

ever, while boasting an 80 per cent reduction in emissions. Together, they produce 800
PS of peak power and 800 Nm of torque, allowing the SE to sprint from 100 km/h from a
standstill in 3.4 seconds and hit a Vmax of 312 km/h. It is also claimed to do over 60 km
range in electric-only mode.

Stephan Winkelmann, Lamborghini Chairman & CEO, said, “With the Urus SE, we’ve

taken another step towards the future in line with our Direzione Cor Tauri strategy,
moving ahead with the electrification of the range and the path toward decarbonisation
that began with the introduction of the Revuelto super sports car in March 2023.” When
asked about whether Italian automaker would release a hardcore off-road variant of the

Urus, like the fabulous Sterrato is to the Huracan supercar range, Winkelmann
remained tight-lipped, but we remain hopeful.

https://www.khaleejtimes.com/business/auto/uae-leading-automakers-make-some-big-
announcements