Page 3 - LAMBORGHINI PR REPORT MAY 2024
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PR REPORT
Lamborghini Abu Dhabi & Dubai
May 2024
1 Content Development was made for Lamborghini
1 Partnership was pitching for Lamborghini
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
English Total AED 50,200
*English Total Value of Spend 1:4 AED 200,800
TOTAL AED 200,800
Total English Media Reach 598,705
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
