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3/4/24, 4:55 PM Inaugural TradeTech Forum highlights technology’s potential to revolutionise global trade | Emirates News Agency
potential US$9 trillion in trade value in the G7 nations

alone.

Taking place alongside the 13th Ministerial Conference

(MC13) of the World Trade Organisation (WTO), hosted

by the UAE between February 26-29, the TradeTech

Forum is a key pillar of the broader TradeTech Global

Initiative, which was launched by the UAE in partnership

with the World Economic Forum (WEF) in January 2023

to promote the widespread adoption of emerging

technologies set to modernize global trade.

Among the high-level speakers at the TradeTech Forum

were Sultan Ahmed Bin Sulayem, Group Chairman and

CEO of DP World, a company that has successfully

deployed a number of technologies in its processes,

Børge Brende, President of the World Economic Forum,

and Pamela Coke-Hamilton, ITC Executive Director.

They were joined by a broad ecosystem of global

TradeTech pioneers across sessions including

‘Digitalizing Customs Procedures for Seamless Cross

Border Transactions’ by the Global Alliance for Trade

Facilitation (GATF); ‘Enabling MSME trade through

technology and innovation’ by The International Trade

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