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trading system – and not only accelerate the movement of goods and services around the
world but unlock a potential US$9 trillion in trade value in the G7 nations alone.

Taking place alongside the 13th Ministerial Conference (MC13) of the World Trade
Organisation (WTO), hosted by the UAE between February 26-29, the TradeTech Forum is

a key pillar of the broader TradeTech Global Initiative, which was launched by the UAE in
partnership with the World Economic Forum (WEF) in January 2023 to promote the

widespread adoption of emerging technologies set to modernize global trade.

Among the high-level speakers at the TradeTech Forum were Sultan Ahmed Bin Sulayem,
Group Chairman and CEO of DP World, a company that has successfully deployed a
number of technologies in its processes, Børge Brende, President of the World Economic

Forum, and Pamela Coke-Hamilton, ITC Executive Director.

They were joined by a broad ecosystem of global TradeTech pioneers across sessions
including ‘Digitalizing Customs Procedures for Seamless Cross Border Transactions’ by

the Global Alliance for Trade Facilitation (GATF); ‘Enabling MSME trade through
technology and innovation’ by The International Trade Centre (ITC); ‘The Future of Trade:
How Trusted AI will Drive Trade Transformation’ by IBM; ‘From Documents to Data:

Mapping the Pathway, Clearing the Hurdles’ by the International Chamber of Commerce
(ICC); and ‘Use of new technologies and innovative solutions to improve Customs,

enhance security, and facilitate trade’ by the World Customs Organization (WCO).

Dr Thani Al Zeyoudi, Minister of State for Foreign Trade and MC13 Chair, who is leading
calls for the modernization of trade to make it more efficient, sustainable and inclusive,

firmly believes in the significant potential advanced technology has in transforming trade
around the world.

During a keynote address, HE Al Zeyoudi said: “At our disposal today, is an ever-

increasing number of tools and applications that can enhance every link in global supply
chains. We can already see the potential of artificial intelligence enhancing shipping
routes and stock movements, predictive analysis for crisis management and receivables

forecasting, and blockchain in customs procedures, payment solutions and trade finance
transactions. We already know the end result of these innovations: TradeTech is going to

completely transform global trade, and the UAE is determined to be a global leader in its

https://www.msn.com/en-ae/news/other/inaugural-tradetech-forum-highlights-technology-s-
potential-to-revolutionise-global-trade/ar-BB1iZHlk