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Press Release

Emirates Tourism Council launches Tourism Charter to unify
national efforts to boost the sector’s sustainable growth

H.E. Bin Touq: The Charter marks a crucial milestone in boosting the leadership
and competitiveness of UAE tourism at regional and global levels

Abu Dhabi, February 21, 2024:

The Emirates Tourism Council launched the ‘National Tourism Charter,’ a key component of the
National Tourism Strategy 2031. The initiative aims to coordinate national efforts to boost the
UAE tourism industry’s sustainable growth and enhance its competitiveness at global and regional
levels. It will help establish the country as a prominent player in the global travel and tourism
landscape and foster collaboration among the seven emirates to enhance tourism destinations and
products.

The launch took place during an event held alongside the second meeting of the Emirates Tourism
Council for 2024, chaired by H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman
of the Council, with the participation of directors and general managers of local tourism authorities
in the country.

H.E. Bin Touq emphasized that the UAE, under the guidance of its wise leadership, places
significant emphasis on enhancing and nurturing the tourism sector in line with highest
international standards, which has solidified the country’s status as a thriving global tourism hub.

H.E. said: “The launch of the National Tourism Charter marks a significant new milestone in
boosting the regional and global leadership and competitiveness of UAE tourism. It will enhance
collaboration and synergy among the seven emirates in further developing tourism destinations
and products, facilitating collective endeavors to generate fresh opportunities and potentials that
drive the sector’s growth and prosperity. Additionally, it seeks to encourage investments in diverse
tourism activities in line with the ‘We the UAE 2031’ vision.

Boosting sustainability of the tourism Sector
H.E. Bin Touq added: “The National Tourism Charter is built upon six core principles: economic
development, Emirati values, environmental sustainability, cooperation, innovation, and
interdependence. These principles collectively aim to create an appealing and secure national
tourism environment, offer top-notch integrated services, and enhance the diversity of the national
economy.”