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2/26/24, 2:53 PM Inaugural TradeTech Forum to showcase how trade can add trillions to global economy | Emirates News Agency
Foreign Trade, Sultan Ahmed bin Sulayem, Group

Chairman and CEO of DP World, Børge Brende,

President of World Economic Forum, Pamela Coke-

Hamilton, ITC Executive Director, as well as a selection of

founders and leaders of the world’s most exciting

TradeTech companies.

The event will explore themes ranging from the best

ways to boost the TradeTech ecosystem, digitalising

customs procedures, empowering small businesses

involved in trade finance, smart logistics, and

technology for green trade. There is also a TradeTech

fair that will showcase the best of up-and-coming trade

tech companies, and the event will see the launch of

major new initiatives that will break new ground in

TradeTech regulation and the use of AI to boost

sustainability in trade.

The UAE launched the TradeTech Global Initiative in

collaboration with the World Economic Forum at its

annual meeting in 2023 to spark a new era of trade

growth by leveraging cutting-edge technologies such as

blockchain, artificial intelligence (AI), the Internet-of-

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