Page 3 - HYPERPAY PR REPORT - OCTOBER 2024
P. 3
PR REPORT
HyperPay
October 2024
1 Press Release was issued for HyperPay
2 Interviews were conducted for HyperPay
1 Content Development was made for HyperPay
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 543,200
*Arabic Total Value of Spend 1:4 AED 2,172,800
English Total AED 89,400
*English Total Value of Spend 1:4 AED 357,600
TOTAL AED 2,530,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
