Page 33 - SGH REPORT - FEBRUARY 2024

Press Release

Saudi German Health launches first-of-its-kind healthcare

loyalty program Ahaleena, redefining patient care

07 February 2024- Saudi German Health (SGH) has launched Ahaleena – a first-of-its-kind
loyalty program within the healthcare industry. The program offers rewards and benefits to
patients who choose any of SGH’s medical facilities in KSA for their medical needs. This
innovative program aims to reward patient loyalty and enhance their healthcare experience by
offering exclusive benefits tailored to their needs.

In simple steps, patients can sign up and start accumulating points with every service they
receive inside SGH’s medical facilities in the Kingdom. These points unlock exclusive rewards
and medical services, making the process seamless and rewarding for them.

"Ahaleena is our heartfelt gratitude to our patients, whom we cherish as family, for entrusting
us with their well-being," said SGH President and Vice Chairman Makarem Sobhi Batterjee,
underscoring SGH's unwavering commitment to providing compassionate healthcare,
nurturing deep patient connections, and ensuring the best possible health outcomes. "We
remain dedicated to caring for our patients like family, as our ethos of 'Caring Like Family'
guides us," he concluded.

With a legacy spanning three decades, SGH has continuously evolved to meet the dynamic
needs of its patients and the ever-changing landscape of healthcare. Its commitment to
innovation and excellence has not only solidified its position as a leading healthcare in KSA
but also in the region. As SGH embarks on this new chapter with the launch of Ahaleena, it
reaffirms its dedication to prioritizing patient-centric care and upholding the highest standards
of medical excellence. Through Ahaleena and other innovative initiatives, SGH remains
steadfast in its mission to redefine the healthcare experience and empower individuals to lead
healthier, happier lives.

-End-

For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com