Page 3 - FUGRO PR REPORT JUNE 2024
P. 3
PR REPORT
FUGRO
June 2024
2 Interviews were secured for Fugro
TOTAL VALUE – ARABIC MEDIA COVERAGE IN AED.
Arabic Total AED 118,600
*Arabic Total Value of Spend 1:4 AED 474,400
TOTAL AED 474,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
