Page 3 - Baker Hughes REPORT - OCTOBER 2023
P. 3
PR REPORT
Baker Hughes
October 2023
2 articles were secured for Baker Hughes
1 Content Development was made for Baker Hughes
TOTAL VALUE –ENGLISH MEDIA COVERAGE IN UAE AED.
English Total AED 305,500
*English Total Value of Spend 1:4 AED 1,222,000
TOTAL AED 1,222,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
