Page 149 - MOET ENGLISH PR REPORT - JUNE 2025

Abdulla bin Touq Al Marri, Minister of Economy and Tourism and Chairman of the Emirates Tourism
Council, emphasised that the UAE has placed tourism at the heart of its strategy to drive economic
diversification and sustainable growth. He credited the nation’s success to proactive initiatives and
strategic tourism plans that have positioned the UAE as a unique and attractive global destination.

These efforts include strengthening infrastructure across the seven emirates, enhancing the appeal
of tourism-related investments, and showcasing the country's rich cultural and experiential
diversity. Significant improvements in airport and travel infrastructure have also contributed to the
country’s elevated standing in global travel and tourism.

Al Marri also noted, “Just days ago, the UAE achieved a historic milestone in the tourism sector with
the election of Shaikha Nasser Al Nowais, Secretary-General of the United Nations World Tourism
Organisation (UNWTO). Today’s WTTC results reaffirm the wisdom of our leadership’s vision in
enhancing the competitiveness of our tourism sector, creating employment opportunities for
Emiratis, and further cementing our position as a global tourism powerhouse.”

“These achievements underscore that the UAE tourism sector is confidently progressing toward the
goals set out in the UAE Tourism Strategy 2031. The strategy aims to increase the sector’s
contribution to the national GDP to AED450 billion and raise the number of hotel guests to 40
million annually by the next decade.”

He noted that national efforts are ongoing to develop a fully integrated tourism ecosystem, guided
by international best practices. These efforts include strengthening engagement with key regional
and international tourism markets, expanding the range of tourism offerings, and enhancing service
quality to provide comprehensive and enriching experiences for visitors from around the world.

“These initiatives are in line with the UAE vision We the UAE 2031, and they aim to elevate the
country's status as one of the world’s leading tourism destinations in the coming decade,” he
concluded.

Regarding international tourism, the WTTC report highlighted that the UAE continues to assert its
position as one of the world’s leading travel destinations. In 2024, the country welcomed
international visitors from a diverse range of key markets, including India: 14%, United Kingdom:
8%, Russia: 8%, China: 5%, Saudi Arabia: 5%, and rest of the world: 60%.

This broad geographical distribution reflects the UAE’s growing global appeal and the effectiveness
of its flexible and inclusive tourism policies in attracting a wide array of visitors.

The report further revealed that international visitor spending in the UAE reached AED217.3 billion
(US$59.2 billion) in 2024, marking a 5.8% increase from 2023 and a 30.4% rise compared to pre-
pandemic levels in 2019.

Meanwhile, domestic tourism spending also witnessed strong growth, reaching AED57.6 billion
(US$15.7 billion) in 2024, an increase of 2.4% over 2023 and a remarkable 41% rise compared to

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