Page 38 - MOET ENGLISH PR REPORT - JUNE 2025

Press release

Shaikha Nasser Al Nowais meets with leading French travel

and tourism tech companies to promote innovation in the
sector

H.E. underlines importance of technology in her vision to develop a
sustainable and responsible tourism sector

Abu Dhabi, 19 June 2025:

H.E. Shaikha Nasser Al Nowais, Secretary-General elect of the United Nations Tourism
for the 2026–2029 term, held a series of meetings with representatives of leading
French travel and tourism technology companies. The discussions focused on
advancing innovation and integrating cutting-edge technologies in the sector.
Participants emphasized the critical role of digital solutions in improving service
efficiency and strengthening the sector’s readiness to adapt to rapid technological shifts.
The meetings were held on the sidelines of Her Excellency’s participation in VivaTech
2025 in Paris, held under the theme "The New Frontiers of Innovation."

The meetings are part of Her Excellency’s ongoing efforts to foster dialogue with the
private sector in the tourism industry, in preparation for her assumption of office as UN
Tourism Secretary-General early next year.

Her Excellency said: “Technology is a key pillar in my vision to develop a sustainable
and responsible tourism sector both regionally and globally, given its vital role in
creating innovative tourism models based on global best practices. It further improves
quality of life while maintaining privacy and offering outstanding tourism experiences
to visitors and tourists around the world.” H.E. emphasised the importance of increasing
private-sector investment in digital solutions that support tourism sustainability and
building an integrated digital infrastructure that enhances operational efficiencies in
tourism.

During the discussions, Her Excellency underscored the importance of strengthening
partnerships between the UN Tourism and private tourism companies to develop new
initiatives and projects that facilitate mobility and communication across countries, and
improve tourism destinations, particularly in light of challenges such as climate change
and evolving travel and tourism trends.

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