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6/19/25, 8:39 AM Hospitality Advisory Council discusses new national initiatives to boost growth and employment opportunities in the sector - Middle …
hospitality experiences that reflect authentic Emirati heritage and culture. As a result, the UAE has
become one of the world’s leading hospitality destinations today.”

The Minister of Economy continued: “The year 2025 marks a major milestone for UAE tourism, marked by

the election of Shaikha Al Nowais as the first woman globally to serve as Secretary-General of the UN
World Tourism Organization for the term 2026-2029. This achievement reinforces the UAE’s prominent
role in supporting international efforts to advance the global tourism industry.”

The meeting’s discussions covered a comprehensive array of key files and initiatives that support the
UAE’s efforts to enhance the growth and competitiveness of its hospitality sector. Participants

emphasized the importance of promoting collaboration between the public and private sectors to meet the
objectives of the National Tourism Strategy 2031, which aims to establish the UAE as the top global
tourism brand by the next decade.

The Council also reviewed the newly launched “Summer Hospitality Camp” program by the Ministry of
Economy. It is designed to support Emiratization across hospitality-related sectors by offering hands-on
training to school and university students in real-world environments such as hotels and tourism facilities,

in addition to its structured learning tracks.

Established by the Emirates Tourism Council, the Hospitality Advisory Council serves as a strategic
advisory body to the Chairman of the Emirates Tourism Council on matters specific to the hospitality

sector. It provides insights and data on industry developments, recommends private-sector initiatives to
drive sector growth and reinforce the UAE’s position as a leading global tourism destination, and offers
feedback on government tourism policies and initiatives.

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