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6/10/25, 4:00 PM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025 | Web Release
to support impactful private sector projects that align with the national agenda, contribute to the achievement of the
Sustainable Development Goals (SDGs), and promote responsible business practices. This is in line with our broader

commitment to shaping a more resilient and sustainable future in accordance with the ‘We the UAE 2031’ vision.”

The Sustainable Impact Challenge is a national platform designed to identify and celebrate outstanding CSR initiatives
led by private sector companies, third-sector organisations, universities, and other institutions. It reflects Majra’s firm

dedication to empowering these vital contributors and directing their efforts toward sustainable development. By
recognising impactful initiatives, the Challenge further supports the UAE’s broader national drive to achieve the

Sustainable Development Goals (SDGs) and promotes the adoption of CSR and sustainability practices across all major
sectors.

In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the launching of such CSR

initiatives and the identification of effective private sector leadership that would enhance social impact. H.E. highlighted
the importance of this Challenge as the first initiative showcasing projects with significant environmental, economic,
and social impact in conjunction with the prestigious ‘Year of Community’ program. Her Excellency praised the

efforts of the third sector in providing valuable contributions and actively tackling social, environmental, and economic

issues.

The top three winners included HeroGo, for its project ‘Empowering the GCC to access better quality and more
affordable groceries while eliminating food waste’; Thiqa Education’s ‘1 Dirham makes an impact’ initiative; and

Distant Imagery Solutions’ ‘Rooted in Innovation UAE Engineered Drones Transform Mangrove Restoration’ initiative.
Together, they were awarded a total cash prize of AED 600,000 in recognition of their exceptional contributions to

sustainable development in the UAE. Additionally, the other shortlisted sustainability initiatives were acknowledged for
their outstanding efforts and given the opportunity to showcase their project outcomes.

Sarah Shaw, CEO of Majra, said: “We are delighted to identify and honour the innovative, impactful projects through

the Sustainable Impact Challenge 2025. These initiatives highlight the pivotal role of private sector firms in driving
sustainable change. At Majra, we look forward to relentlessly supporting such efforts that contribute to the UAE’s vision
for a sustainable, inclusive and resilient future.”

On the sidelines of the event, several sessions and meetings were held to reinforce Majra’s lead role in fostering

sustainability in various industries. A key session at the event featured H.E. Abdullah Al Saleh, Undersecretary of the
Ministry of Economy and Vice Chairman of Majra’s Board of Trustees, along with undersecretaries from five

ministries to discuss the main challenges that hinder the advancement of social responsibility in the UAE. Key issues
highlighted included the lack of opportunities that encourage private sector involvement, ongoing environmental hurdles

and ways to find adequate solutions, and the need for stronger regulatory frameworks that require organisations to
implement CSR practices.

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