Page 853 - MOET ENGLISH PR REPORT - JUNE 2025

6/10/25, 1:56 PM Nestlé Unveils Inaugural Sustainability Heroes Award
terms of originality, feasibility, and the potential to create tangible social impact, Kleva has exemplified the essence of this
initiative.

HE Abdullah Ahmed Al Saleh, Undersecretary of the UAE Ministry of Economy, articulated the initiative’s significance during
the awards ceremony. He stated, “As the UAE undergoes a profound economic transformation, initiatives like Sustainability

Heroes will play a pivotal role in empowering our youth to lead with purpose and to validate their contributions to the
knowledge economy.” This affirmation of youth involvement echoes a broader strategic vision, positioning young people at the
forefront of climate action and sustainable development efforts.

The increasingly pressing issue of climate change necessitates a fresh wave of innovative solutions, and it is the energy,
enthusiasm, and creativity of the youth that are seen as vital resources in driving substantial transformations. Hajar Bakhit

Alketbi, Director of the Government Communication Department at the Ministry of Climate Change and Environment,
acknowledged the potential of young individuals, emphasizing their invaluable asset status in pursuing sustainability objectives:

“Youth are central to climate action and sustainable development. Their skill sets can propel us toward achieving our
sustainability goals.”

Sarah Shaw, the CEO of Majra, further elaborated on the program’s impact, stating, “Sustainability Heroes exemplifies how
partnership and collaboration can successfully equip young people with the skills, mindset, and confidence needed to transform

their ideas into actionable projects—not just for their own futures, but for the future of our planet.” This sentiment reflects a
growing recognition of collaborative efforts necessary for achieving sustainability outcomes.

Moreover, the Sustainability Heroes initiative aligns seamlessly with Nestlé’s global commitment to youth empowerment as part
of its Nestlé Needs Youth program. Hassan Atia, General Business Manager of Nestlé UAE, commented on this alignment,

stating that the initiative “empowers young talent with the skills, opportunities, and platforms they need to thrive.” By investing
in the future, both Nestlé and its partners are not only addressing pressing environmental concerns but also fostering a
generation of socially responsible leaders.

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