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The development involved relocating and expanding the store within
City Centre Al Zahia, optimising space and refreshing decorations to
align with and embody the club's identity. This ensures a more suitable
and spacious display, meeting the expectations of visitors and fans.
The new store window also aligns with the investment management
plans to broaden the audience for the club's products and enhance the
supply of items desired by Sharjah club fans. This includes the first
team's shirts in various sizes and colours, club scarves, and various
accessories featuring the logo and identity of the Royal Club.
To mark the opening, the store has announced special discounts of 25%
for a three-day period. The opening ceremony was attended by His
Excellency Ali Salem Al Midfa, Chairman of the Board of Directors of
Sharjah Sports Club, Khalid Jasim Al Midfa, the Vice Chairman, Tariq
Saeed Allay, Head of Media and Social Communication at the club,
Ibrahim Al Jarwan, a board member of Sharjah Club and Chairman of the
Commercial Investment and Development Company, Mohammed Ali Al
Qaseer, Director of Sharjah Sports Club, and several members of the
Sharjah Sports Club, as well as fans and supporters of the club.
https://www.sharjah24.ae/en/Articles/2024/02/16/Sharjah-Sports-Club-unveils-new-store-at-City-
Centre-Al-Zahia