Page 143 - MOE ENGLISH PR REPORT

Page 143 - MOE ENGLISH PR REPORT - JUNE 2024

P. 143

6/28/24, 5:12 PM Ministry of Economy and La Liga launch ‘Anti-Piracy Lab’ project to block websites violating intellectual property rights and cre…
His Excellency said: “The MoU marks a significant milestone in our efforts to strengthen the comprehensive protection of intellectual property
applications and creative works in the UAE. Through our collaboration with La Liga, we aim to establish frameworks for blocking websites that
infringe upon intellectual property rights in the country, aligning with the best global practices. It also focuses on strengthening the UAE’s
collaborations in combating intellectual property infringements and supporting global initiatives in this field. Additionally, this new project will
bolster the Ministry’s ‘InstaBlock’ initiative, which was launched in February as part of its new intellectual property system initiatives.”

Javier Tebas, President of LA Liga, said: "It is a historic act because we are at a moment where intellectual property in the sports industry is
completely threatened. We have more than 10 years of experience in this fight around the world, which is why we know that this agreement is
unique.

This agreement is an example of how public and private authorities can understand each other and create collaborative spaces against
audiovisual fraud. We are seeing with the latest resolutions that we can fight piracy with technology. The Emirates is an example to follow, a
pioneer in the world and unique in this activity.

We know that we will not only defend LALIGA but also many other sports and audiovisual properties. We must defend this industry that belongs to
everyone."

Abdullah Balhoul, CEO of TECOM Group, said: “Protecting intellectual property is one of the key pillars in advancing a knowledge-based
economy. The UAE and Dubai have been pivotal in this effort, utilizing their status as global hubs for creativity. Through specialized business
districts like Dubai Media City, the TECOM Group has created integrated business environments that attract top talent from around the world. The
Group has succeeded in attracting global companies and best talents in six strategic sectors, thanks to the UAE and Dubai's state-of-the-art
infrastructure, supported by legislative and regulatory frameworks that prioritize innovation and growth.”
“TECOM Group’s media sector includes over 3,500 clients working within Dubai Media City, Dubai Studio City, and Dubai Production City. Our
goals align with forward-looking government strategies such as ‘We the UAE 2031’ and Dubai Economic Agenda D33. We are pleased to
welcome La Liga in Dubai Media City, affirming our steadfast commitment to supporting the Ministry of Economy’s efforts to cement the UAE’s
position as a leading global destination for creativity and innovation,” he added.

Through this project, the Ministry of Economy seeks to encourage investment in advanced technology and digital innovations, along with the
various services offered by the laboratory. The primary objective is to enhance the protection of intellectual and creative rights within the country,
in line with the Ministry’s strategic goals of fostering leadership and competitiveness in innovation and intellectual property rights. This initiative
also aims to empower national creative talents to utilize intellectual property applications, thereby contributing to the development of a knowledge
and innovation-driven national economy.

The Ministry of Economy has outlined plans to complete the project within 3 years in collaboration with its partners. The Anti-Piracy Lab, which will
be established in Dubai Media City, will be similar to the La Liga’s Anti-Piracy Lab in Madrid. The lab will utilize cutting-edge technological and
digital tools to detect, analyze, and remove illegally used audiovisual content, adhering to industry best practices. Dubai was chosen due to its
collaborative efforts with relevant government bodies to formulate policies promoting creative industries and safeguarding intellectual property
rights. The city also contributes to the development of a legal and regulatory framework that supports innovation and creativity in the media
industry.
The Ministry of Economy, through its ‘InstaBlock’ initiative, has successfully blocked 1117 websites that infringed upon the copyright of creative
content on digital platforms during the holy month of Ramadan 2024, compared to 62 sites in Ramadan 2023.
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For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com
Website: www.orientplanet.com