Page 18 - Metro Brazil PR Report - March 2024

Metro Brazil Expands Footprints In KSA To Contribute To Booming Retail And eCommerce Market - Middle East Today Blog
MARCH 12, 2024
Metro Brazil Expands Footprints In KSA To

Contribute To Booming Retail And

eCommerce Market

Metro Brazil, the leading retail and eCommerce company for Brazilian shapewear in the Middle East,
expanded its operations into the Kingdom of Saudi Arabia (KSA) with its commitment to enhance the

growing retail sector. Projections indicate a substantial expansion of the KSA retail market, anticipated
to reach USD 54.46 billion by 2028. Metro Brazil is poised to leverage this growth with its state-of-the-
art eCommerce platform, and best in class products, addressing the evolving demands of the fashion
retail market.

Notably, the Saudi Arabian eCommerce market is expected to grow at a compound annual growth rate
(CAGR) of 15.01 per cent to reach USD 27.37 billion by 2029. This upward trajectory in eCommerce
revenue is poised to make a significant and positive impact on the overall economy of KSA. The growth
of the market is attributed to several factors such as rising consumer spending power and economic
diversification under Vision 2030, aiming to boost productivity and become one of the largest
economies in the world, especially in line with their plans for Riyadh Expo 2030.

By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage opportunities
for growth, and contribute significantly to the flourishing economy, all while adhering to their global
expansion goals.

Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks a pivotal
milestone in our journey. This strategic step reaffirms our unwavering commitment to innovation,
customer-centricity, and global growth. Our mission is to provide unparalleled choices in luxury fashion
shapewear, tailored precisely to the discerning tastes of customers across the KSA region. Thorough
market research studies were conducted by our team of experts to understand Saudi consumers’
demands, preferences, and purchasing habits. With a steadfast focus on technological innovation, we
will deliver a seamless and secure shopping experience that precisely caters to the unique demands of

the market. We look forward to establishing the company as the ultimate destination for premium
Brazilian brands through various strategic partnerships and investments, thereby enriching individuals’
confidence.”

Metro Brazil’s research is centred on customising online shopping experience to successfully meet the
expectations of KSA customers by taking into account the cultural nuances and fashion trends as well
as incorporating local payment methods. While the KSA eCommerce market is growing positively, the
UAE market is projected to reach USD 9.2 billion in 2026, creating an opportunity for Metro Brazil’s
success in both these markets.

Furthermore, to capture a considerable size of the KSA shapewear and stocking market which is
projected to reach a market size of more than USD 7 million by 2028, the company will officially open
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