Page 26 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprint in Saudi Arabia

Metro Brazil Expands Footprint In Saudi
Arabia
NOHA.GAD Mar 12, 2024

Riyadh - Sharikat Mubasher: Metro Brazil, the leading retail and e-commerce company for Brazilian shapewear, broadened
its opera ons in Saudi Arabia as part of its strategy to expand into the region, a recent press release revealed.

Metro Brazil aims to provide the best products to meet the growing demands of the fashion retail market, leveraging its
cu ng-edge e-commerce pla orm.
The company’s expansion strategy also includes opening physical showrooms in Riyadh and Jeddah to seize a considerable
size of the Saudi shapewear and stocking market, bridging the gap between tradi onal retail experiences and the digital
marketplace.
The strategy further encompasses partnerships with local finance and investment organiza ons as well as access to
emerging markets and incen ves for technological advancements.

Alaa Kara Ali, CEO of Metro Brazil, stated that the expansion in Saudi Arabia represents a milestone in the company’s journey
and highlights its commitment to innova on, customer-centricity, and global growth.
“Our mission is to provide unparalleled choices in luxury fashion shapewear, tailored precisely to the discerning tastes of
customers across the KSA region. Thorough market research studies were conducted by our team of experts to understand
Saudi consumers’ demands, preferences, and purchasing habits,” Ali added.
Moreover, the company's research is centered on customizing the online shopping experience to meet the expecta ons of
Saudi customers by taking into account the cultural nuances and fashion trends as well as incorpora ng local payment
methods.

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