Page 3 - Metro Brazil PR Report - March 2024
P. 3

MEDIA MONITORING REPORT
                                                     (March 2024)





                                                 Metro Brazil




               1 Press Release was issued for Metro Brazil.
               1 Opinion Piece was issued for Metro Brazil.
               1 Feature Article was issued for Metro Brazil.
               1 interview was conducted for Metro Brazil.


               TOTAL VALUE  -  ARABIC &  ENGLISH PRESS  RELEASES IN UAE
               AED.


               Arabic Total                                              AED             371,200

               *Arabic Total Value of Spend 1:4                          AED             1, 484,800


                English Total                                            AED              243,600


               *English Total Value of Spend 1:4                         AED             974,400


                TOTAL                                                    AED             2,459,200



               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of

               editorial is four times more than paid-for advertising.
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